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The platform is rolling out a fresh option that permits them to reduce the volume of AI-created videos appearing in their streams. This move comes as the company announced that it currently hosts over 1 billion AI videos.

Pilot Phase and Launch

This change is undergoing trials over the coming weeks before a full-scale release. This development coincides with a surge in content created by AI, driven by new video-generation tools.

AI Proliferation Online

It has been noted that nearly a tenth of the quickest rising video streams on another major platform only show AI-generated videos. A large amount of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.

Based on user feedback that numerous viewers enjoy content made with AI tools, from digital art to science explainers, and we want to offer the community the option to adjust the amount of that, according to their own choices,” said a platform representative.

Volume and Proportions

The platform announced that there are currently over a billion videos on its app identified as made with AI. In total, over 100 m pieces of content are added to the platform every day, making AI content a relatively small percentage of its total content library.

Customizing Your Feed

Viewers will be able to reduce or increase the level of AI-generated videos they watch by opening the “manage topic” option in the platform and choosing AI-made media. Further subjects that currently be modified under the setting encompass current affairs, clothing, aesthetics, and dance.

AI Disclosure Rules

TikTok’s policies require creators to tag lifelike artificially created content, and it forbids dangerous deepfakes of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.

Furthermore, the platform will now apply an AI-generated tag to content made using its proprietary AI systems, or detected by an collaborative effort for identifying AI-generated material. This step is designed to stop users from seeking to evade the disclosure requirement.

Responsible AI Funding

TikTok is also introducing a $2m AI literacy fund for experts and groups to create educational content about ethical AI use. This program will benefit non-profit groups dedicated to training coding and technology.

Platform Protection

The video-sharing app has defended its moderation strategy, during debate over plans to lay off numerous review team members in the United Kingdom. The company is planning to eliminate hundreds of positions in its user protection department in London, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.

A senior executive clarified that human moderation would remain essential, but AI can protect employees by eliminating the most harmful content ahead of it is viewed by people. TikTok reported a notable drop in disturbing and violent content seen by content reviewers over the past year due to intervention by its machine learning processes.

“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a extensive automated help is proving valuable process content quickly.”